Bahrain Tourism joins hands with ICCA to host inaugural forum

Published on : Monday, April 3, 2017

bahrainBahrain Tourism and Exhibitions Authority had hosted the inaugural forum along with the International Congress and Convention Association (ICCA) with an aim to ensure that Bahrain is able to maintain a strong position on the map of the global tourism destinations.


This forum was hosted at the Bahrain International Exhibition Centre.


It also included representatives from the tourism industry in the ICCA as well as Bahrain. It aims to strengthen the MICE (meetings, incentives, conferences and exhibitions) in the region of Bahrain.


The industry experts from this part of the world also offered talks during the forum that focused on the trends.


And, it also discussed on the trends, plans about achieving competitiveness and also working on the partnerships between the public and private sector. The participants also emphasized on the significance of promoting Bahrain as an ideal MICE locale as it possess the infrastructure that is necessary for these kind of events like world-class tourism facilities and advanced information technology services.


Shaikh Khaled bin Humood Al Khalifa, the chief executive officer, Bahrain Tourism and Exhibitions Authority said that the ‘Our Yours’ tourism campaign had been launched last year with an aim to strengthen the growth of the tourism industry. The focus is on developing the various avenues of tourism including MICE tourism.


He also said that the MICE industry of Bahrain is steadily growing.

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