Published on : Thursday, October 26, 2017
The recent Monthly Regional Tourism Estimates were published by the Ministry of Business, Innovation and Employment today.
Mr. Mark Gordon, the Manager of sector trends explained that of this tourism spend in the year to September, overseas visitors spent around $615 million, up 8 percent on the year to September last year, and domestic visitors $1.2b, up 5 percent respectively.
“When it comes to the monthly expenditure, tourism spends in Bay of Plenty for the month of September 2017 is up 6 per cent compared with the month of September 2016.”
The ministry created the Monthly Regional Tourism Estimates in discussion with the representatives of the tourism sector to develop an improved measurement of the value of tourism by region.
To quote Gordon, “visitor spending information for the regions helps inform investment and planning in the tourism industry by providing insight into where domestic and international tourists are spending their money. Our figures are based on card transaction data. Users can filter the data to get the information they need, including breaking it down by year, key areas within regions, country of origin, and tourism product groupings such as accommodation, transport and retail sales.”