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Published on : Friday, July 8, 2016
VisitScotland has put out a global call to Scots to ensure Scotland remains one of the top holiday choices after a rapid rise of destinations worldwide.Recent findings show in the last 12 years, 254 new destinations have appeared worldwide leading to significant competition for Scotland’s £5.2bn tourism industry*.
In response, VisitScotland has launched a mission to beam a Scot into every location worldwide to share what makes Scotland so special through advice, stories, tips and information.
Revealed today, the national tourism organisation has introduced a new global online community to allow Scots and those who love Scotland to bring alive the streets, characters and landscapes of the country. The community will mean everyone worldwide from New York to New Guinea can go online in their own homes and ‘talk to a Scottish local’.
The initiative was launched today using one of the greatest stories conceived in Scotland – Harry Potter – featuring a book sculpture of the Glenfinnan Viaduct or ‘Harry Potter Bridge’ to show how easy it is to bring Scotland to life through the written word.
Entitled iKnow Scotland, the new online and face to face community will see VisitScotland partnering with both private and public sectors to give businesses, industry and visitors the tools to enable them to share the Spirit of Scotland with others.
VisitScotland will reach out to ask Scots and those who love Scotland, to get involved as part of the wider Spirit of Scotland campaign that has been running nationwide. This will include a short online film called ‘Pride’ featuring an Amy Macdonald soundtrack.