‘Beautiful China, More than Pandas’ campaign lured huge visitor attention

Published on : Wednesday, July 12, 2017

PandasIn the initial twenty days of June 2017, “Beautiful China, More than Pandas”, a huge global tourism marketing campaign organized by the China National Tourism Administration along with the Sichuan Provincial Commission for Tourism Development started in Cyprus and Spain. Large numbers of pandas were found strolling the streets of the three destination cities like Lefkosia, Barcelona and Madrid.

The nicely presented Chinese panda flashmob dance attracted the attention of the locals and aroused excitement among the tourists as well who were present in those three cities at that point of time. Besides, passers-by got engaged in taking selfies with the painted pandas, children on the other side enthusiastically and happily engaged in the “do-it-yourself” panda painting activity. In addition, popular classic Sichuan dishes which were served got good reviews from the Europeans who tasted those preparations. Also, classical Sichuan Opera Face and its live demonstrations and the exclusively charming oriental tea culture were succeeding attractions of the event.

The theme of the celebration, “Sichuan – the land of abundance” at the time of marketing efforts in three cities was effectively presented to the onlookers; many of them had come from different countries in Europe. The pictures narrated the story to the T, like the province’s stunning natural landscape, its long history and reflective culture as well as the financial attainments in the last few years.

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