Beer tourism is all set to be launched

Published on : Wednesday, August 2, 2017

Beer tourismMore and more Americans are booking their vacations to enjoy craft beer. To take advantage of such situation, some enterprising agents are exploring on ways to take part in this emerging trend.


In the last 12 months, more than 33 percent of American adults have taken part in some kind of “beverage-focused” vacation experience, as per the travel industry marketing and research firm MMGY figures. This includes 38% of Millennials and 33% of GenXers. Over thousand people at a 2016 survey told Travelocity that they would love to go on a vacation where they can find craft breweries and sampled local beer. These respondents comprised three-quarters of the total.


At present, agents like Irwin Shires, owner and travel consultant at Eagle-I Tours and Travel, in Medina, OH, are networking with different local brewers, craft beer clubs and different entities to think and plan out in which way they can have a money-making venture around grains and hops.


Currently Shires, is keen on launching his first brewery tour to Europe in 2018 after attending a succession of craft beer conferences this year whatsoever. Lately, he had built a separate division of his agency “Craft Beer Journeys” to create and market these trips.


In the last six months, Shires has traveled extensively to Asheville, KY, and England to talk with the local brewers and members of the travel industry associated with beer tourism. At the same time, he joined with the Society of Northern Ohio Brewers (aka SNOBs). He did this so that he can participate in its quarterly meetings, tour guides, acquire knowledge and craft some early marketing to probable clients for his Spring 2018 launch.


“These clubs are great for forming relationships with potential clients, because you are discussing their passion and sharing knowledge about different brews,” Shires said.


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