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Published on : Friday, July 7, 2017
First Deputy Head of the Belarus President Administration Maksim Ryzhenkov said at the conference on branding: innovative ideas to attract tourists that Belarus looks forward to new projects with the UNWTO.
To quote Maksim Ryzhenkov, “On the world’s tourist map Belarus is a relatively young nation. We have a lot to show: beautiful nature, excellent sports infrastructure, very hospitable people, and rich cultural heritage.” However, he believes that measures that have been taken to promote tourism are not enough.
Belarus places a special importance on sports tourism, and therefore, it is interested in the experience of the countries that have made progress in this regard, for example the experience of Azerbaijan that hosted the First European Games.
Secretary General of the World Tourism Organization Taleb Rifai said that it is always interesting for him to visit Belarus to see the advances in tourism. He said that a good tourist brand will help promote the country. Dr. Rifai said, “Belarus is a beautiful country and the brand should reflect your values, the things that are important to you. Beauty can be the keyword. No wonder that he Italian word ‘bello’, which means ‘beautiful’, is consonant with the name of your country.”
The conference on branding: innovative ideas to attract tourists was held in Minsk from 6-7 July. This conference has brought together 300 guests from 30 countries to discuss the branding on the global tourism market and the development of the brand for Belarus.