Belfast claims itself as the fastest growing MICE destination

Published on : Thursday, December 21, 2017

Belfast, the largest city and the capital of Northern Ireland claimed itself as the fastest growing conference destination after getting the recognition from the Association of British Professional Conference Organisers (ABPCO).



The four-days tourism event Routes Europe 2017 event took place back in April and attracted 1,200 aviation industry delegates to Belfast and the smooth running of the conference won the convention bureau of Belfast “Visit Belfast” the ‘Best Industry Partnership’ award, at ABPCO’s annual Excellence Awards.



Putting on the conference had been a multi-agency effort, the tourism stakeholders including Invest Northern Ireland, Belfast City Council, Tourism Northern Ireland, the Department for the Economy, Tourism Ireland, Belfast Waterfront, Titanic Belfast and the region’s three airports.



Routes Europe 2017 was a huge success, not only for route development but for tourism, investment and raising export potential. The achievements made before, during and since the event have delivered real benefits for all associated partners. The committed partnership approach proved a highly successful and impactful winning formula for everyone and we are delighted to accept the award on behalf of all those involved.



More than 5,000 separate meetings took place across Belfast as part of the landmark of the global aviation event.



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