Belfast is “rich in heritage, culturally vibrant, diverse and captivating” – says actor Richard E Grant

Published on : Wednesday, May 18, 2016

richard2A brand new online film starring actor Richard E Grant exploring Belfast has been unveiled. It’s the first in a series of short films created by Tourism Ireland and Smooth Radio to highlight Belfast and Northern Ireland to holidaymakers in Great Britain this year.

 

 

In the film, viewers see Richard E Grant discovering Belfast and some of the many wonderful experiences on offer here – including Titanic Belfast, City Hall, the Cathedral Quarter and The MAC, as well as the Ulster Museum and Botanic Gardens. He also enjoys a Belfast Food Tour with Caroline Wilson – taking in places like St George’s Market, Deirdre McCanny’s chocolate boutique, Co Couture, and Sawers, where proprietor Kieran Sloan offers him some delicious smoked salmon on wheaten bread.

 

 

Describing Belfast, Richard E Grant says the city is “rich in heritage, culturally vibrant, diverse and captivating at every turn, from the classical to the contemporary, to the mythical and magical, there’s much to explore here each time I visit and it serves its hospitality in no half measures”. He wraps up the film saying “here in Belfast, countless pleasures await you”.

 

 

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our promotion with Smooth Radio and Richard E Grant has been specifically designed to highlight holidays and short breaks in Northern Ireland. We’re excited to be working with Richard E Grant, as he’s a great fit with our important ‘culturally curious’ audience. We are encouraging prospective visitors to visit Belfast and experience a city rich in heritage, culturally vibrant and famous for its foodie delights, its live music scene, its shopping and its warm and welcoming people.”

 

 

The campaign – which is being rolled out in two phases – will reach about 5.5 million people across Britain. The series of films will be promoted on the Smooth Radio website and through on-air mentions. They will also be shared on Tourism Ireland’s website, Ireland.com, and via social media – targeting Tourism Ireland’s audience on Facebook (430,000 fans in Britain alone) and Twitter (almost 68,000 followers). The promotion also includes a competition on the Smooth Radio website, with a chance for two lucky people to win a trip to Belfast.

 

 

This campaign is just one element of Tourism Ireland’s extensive promotional programme aimed at boosting travel to Northern Ireland from Great Britain during 2016.

 

 

Source:- Tourism Ireland

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 hospitalityaward 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Seatrade-Europe 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com