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Published on : Tuesday, December 15, 2015
Fxkart.com, India’s largest online aggregator of Foreign Exchange Dealers in India, announced a unique brand promotion through tie up with Air Asia, the world’s best loved low-cost airline. Fxkart.com would be showcasing its offerings on the Air Asia Baggage tags across all airports in India that Air Asia flies to, in a highly innovative way to promote its brand. The tags are creatively designed to grab the attention of the airline traveler, one of the major target audiences of Fxkart.com.
With consumerism seeping into all levels, advertisers don’t leave any stone unturned to catch the attention of the traveler. From the mobile screens to airports, there is always a fight for the consumer’s eyeballs.
But with so much advertising surrounding us, brands are innovating and adapting to surprise the traveller in the best possible way. Till a year back, airline baggage tags were just a place to get a security stamp, but jump into the future, brands are innovating to the core to showcase their offerings.
The latest brand jumping on this bandwagon is Fxkart.com. While it is helping consumers find the best forex deals in and around them with a click, it has tied up with Air Asia for branding the baggage tags and it sure is eye- catching.
Abdul Hadi Shaikh, CEO, Fxkart.com said, “Branding at airports has always been very expensive but for a startup like us baggage tags was the best option. But our biggest challenge was how to make an impact, thus came with the sack design for the tag and glad it’s working for us. We try to constantly innovate in whatever we do and this has been our business mantra”.
Fxkart is a platform that facilitates foreign exchange trading and simplifies currency exchange for people travelling to and from India. Early this year, the company launched a forex booking mobile app showcasing 650+ forex dealer locations across India. The company claims to be India’s first forex booking app.