Published on : Tuesday, December 26, 2017
Bengaluru is the only city in India to boast of a logo of its own.
With this programme of the Karnataka government, Bengaluru joins with New York City, Melbourne, Singapore, and other global cities to have its own tourism logo.
With universal appeal, the logo, ‘Be U’, is a mix of typography in English language and Kannada language. The first part of the logo is in English and the rest in Kannada. The uniqueness of the logo is that everyone can associate with it, pronounce it easily, and also various gift-articles can be created out of it.
The crowd-source-designed logo comes with an option of colours (green, red and yellow) depending on the occasion.
This new logo of the city now aims to make every person coming to the city to spend on memorabilia. The current best-sellers of Karnataka, such as Mysore silks or Chanapatanna toys, have no direct Bengaluru-recall to them.
The new logo, it is felt, will thus generate jobs in creating T-shirts, mugs, fridge magnets and other city-specific memorabilia. Explaining the logic for Bengaluru to get a logo, Priyank Kharge, Karnataka Tourism Minister, said: “Like in ‘I love New York’, New York is written in a particular way.
This new logo will help to influence Bengaluru’s identity better and create a brand value that could, in turn, stimulate the hospitality industry and create jobs by attracting more footfall.
The idea of a logo for Bengaluru started when the realisation came that though Karnataka gets a steady flow of international and domestic tourists.
As part of the Bengaluru logo launch, the Tourism Department of Karnataka held a Bengaluru Habba on the city’s unique culture and heritage, and showcased the art, music, tradition, technology, and food that make Bengaluru a unique metropolis.