South India’s city Bengaluru gets a new city tourism logo

Published on : Tuesday, December 26, 2017

South India's city Bengaluru gets a new city tourism logo Siddaramaiah government has unveiled a brand logo for the city of Bengaluru and it is the first in India where the city get its new tourism logo.



Bengaluru is the only city in India to boast of a logo of its own.



With this programme of the Karnataka government, Bengaluru joins with New York City, Melbourne, Singapore, and other global cities to have its own tourism logo.



With universal appeal, the logo, ‘Be U’, is a mix of typography in English language and Kannada language. The first part of the logo is in English and the rest in Kannada. The uniqueness of the logo is that everyone can associate with it, pronounce it easily, and also various gift-articles can be created out of it.



The crowd-source-designed logo comes with an option of colours (green, red and yellow) depending on the occasion.



This new logo of the city now aims to make every person coming to the city to spend on memorabilia. The current best-sellers of Karnataka, such as Mysore silks or Chanapatanna toys, have no direct Bengaluru-recall to them.



The new logo, it is felt, will thus generate jobs in creating T-shirts, mugs, fridge magnets and other city-specific memorabilia. Explaining the logic for Bengaluru to get a logo, Priyank Kharge, Karnataka Tourism Minister, said: “Like in ‘I love New York’, New York is written in a particular way.



This new logo will help to influence Bengaluru’s identity better and create a brand value that could, in turn, stimulate the hospitality industry and create jobs by attracting more footfall.



The idea of a logo for Bengaluru started when the realisation came that though Karnataka gets a steady flow of international and domestic tourists.



As part of the Bengaluru logo launch, the Tourism Department of Karnataka held a Bengaluru Habba on the city’s unique culture and heritage, and showcased the art, music, tradition, technology, and food that make Bengaluru a unique metropolis.



Related Posts

Tags: , , , ,

(No Like Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 19 uzakrota London 2019
  • 20 seatradecruis 2019
  • 20 uzakrota Istanbul 2019
  • 21 TheHotelShowSaudiArabia 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 22 TTME 2019
  • 23 PTM 2019
  • 30 PATA


    1. SAHIC

      September 16 - September 17

      September 17 - September 19

      September 17 - September 19
    4. TAAPE

      September 19 - September 21
    5. IITM Delhi

      September 20 - September 22
Get our toolbar!
Review on