Published on : Wednesday, August 2, 2017
Berea is a well known city in US state of Ohio, located in the southern Madison County. This city has many cultural and historical places, which generates the tourism opportunities of this place. For that, city council discusses on the use of tourism funds.
Jerry Little, the Council member of Berea City Council said that Berea Tourism has an estimated budget of $950,000 for this year. More than $370,000 of that is spent on advertising and promotion throughout USA.
Referencing a 2012 opinion from the Kentucky Attorney General, Jerry Little said the funds raised by the 3 percent from the restaurant taxes which can be spent on a variety of things, including street and sewer projects, as long as it is furthering tourism. He also added that the funds must be turned over to the tourism commission. He said that the advertising budget of their city is about the same as the City of Richmond’s entire tourism budget.
In this discussion, the new policies are taken to establish the eco parks, road closures and the decoration of the city with the art and craft, which are the epitomes of city.
The council also discussed on the monitoring of the taxes that are taken from restaurants, hoteliers and other entertainment parks. The council also stressed on the promotion of the city through social media and digital market.
The Berea Tourism Director Kerri Hensley told to the city council that she would send the members of city council to the tourism commission to undertake the comprehensive plan for enhancement of tourism. The council members are welcome to come to the next tourism commission meeting.
Kerri Hensley said that the commission also spends around 30 percent of its budget on advertising. In return, the commission has the investment of $15 for every $1 spent.