Published on : Wednesday, March 29, 2017
Bermuda is on tourism high these days with increased air and cruise visitors, visitor spending and changing face of visitor demographics. The island is about to get more fillip soon, due to America’s Cup sailing race, where the top sailors on the world’s fastest boats will clash for the oldest trophy in international sport on Bermuda’s Great Sound.
Qualifying races will commence on May 26, and top challengers will meet the defending champions.
Tour packages to Bermuda range according to price and duration and also according to the dates selected. Tour operator Roadtrips reported “a few packages left” in hotels and guesthouses.
Even before Bermuda was selected as the host of 2017 America’s Cup, there was evidence that tourism in the island was beginning to exhibit an upward curve after remaining down for a number of years.
It began with dissolving the Department of Tourism and creating the Bermuda Tourism Authority in 2012, moving tourism marketing into the private sector. New marketing initiatives aimed to position Bermuda as an Atlantic island for year round with visitor numbers starting to soar, along with hotel occupancies and air capacity.
A year-end report was delivered by Victoria Isley, the BTA’s sales and marketing officer at a recent Destination Marketing Association International event in Nashville that highlighted a picture of robust growth across key performance indicators in 2016.
According to the report, sport and adventure tourism is driving visitation this year for Bermuda. Destination weddings too remain a focus of tourism promotion and marketing.