Bermuda Tourism bags 4 travel awards 2017

Published on : Thursday, February 23, 2017

Bermuda TourismBermuda at an important travel industry awards presentation this Tuesday received multiple awards for marketing excellence including the night’s final prize – Best of Show Public Relations. To quote A BTA spokesperson, ‘’ all awards received shared a common theme: they emanated from innovative marketing strategies that delivered compelling stories of adventure, exploration and the spirit of Bermuda. Judges said they were also keen to ensure award-winners showed positive results for the destinations they serve. In 2016, Bermuda tourism experienced its best performance year since 2007, growing leisure air arrivals and visitor spending year-over-year 17 percent and 18 percent respectively. A shift in brand identity in January of last year helped attract a younger audience to the island – 76 percent of the growth in leisure air arrivals came from travelers under 45 years old.”

 
To quote Kevin Dallas, BTA CEO, ‘’ these awards belong to all of Bermuda,” said BTA CEO Kevin Dallas. “The stories our team is telling about Bermuda are resonating with travelers and with our travel industry peers because they’re genuine. The stories represent the best of who we are – our heritage, our spirit, our way of life, and most importantly, they show the world what sets us apart from other destinations.”

 
BTA said, ‘’ The BTA’s marketing partners at TURNER PR share the award with Bermuda. The team initially picked up a Platinum Award for public relations, which is an award shared with other honorees’. Then Bermuda’s name was called again to take the coveted Adrian Award for Best of Show Public Relations.’’

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