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Published on : Saturday, January 23, 2016
Meliá Hotels International won gold in the 2015 Transform Awards together with LabBrand, a leading China-originated global brand consultancy, which has helped the hotel company to increase its brands’ positioning and visibility in the area. Plus, they also took home the bronze prize for ‘Best Creative Strategy’.
“The awards are testament to how Meliá Hotels International continues to lead a constantly changing (hotel) industry and we’re excited about our brand continues to grow and expand in Asia Pacific,” said Bernardo Cabot, Senior Vice President, Asia Pacific, Meliá Hotels International.The Transform Awards recognise best practices in corporate, product and global brand development work.