The best trends shaping the travel sector

Published on : Tuesday, May 14, 2019

The hospitality sector is continually developing and hoteliers must keep up with the speed by putting together technology to serve better the guests’ with their rising needs. So, what does the future look like for some of the players in hospitality?


To gain prudence into the road ahead, we reached out to the international team of Hilton and asked: What do you think are the top trends shaping the way we travel today?


To quote Melissa Walker, director of global brand fitness, “with more and more travellers looking for travel experiences that promote health and well-being through physical, psychological, or spiritual activities, I expect that integrating end-to-end wellness for our guests will create a total 360-degree wellness travel experience that ensures they simply feel better on the road.”


“This means that in addition to spas and fitness centre space, we’ll see more aspects of the travel experience focus increasingly on wellness, including meetings and events, food and beverage, sleep, family fitness, outdoor and digital fitness, mindfulness and relaxation, and even healthy design principles.”


To quote Johnathan Wilson, vice president, customer experience and innovation, “as the popularity of pop-up concepts grows and gains presence more broadly, we may see very specialised, localised pop-up offerings that “spice up” room service. Like Hilton’s first vegan suite, which offers locally sourced vegan treats in their mini bars and a redesigned vegan culinary food and drink menu.”


“We’ll also likely see a greater selection of incredibly stylised and authentic alcohol-free crafted beverages served in a vibrant bar and lounge setting. In addition, as part of the hotel lobby experience, I expect to see Culinary Counters curated with special guest chefs creating live, sharable plated offerings in ways that show off and test new ideas, concepts and partners all at once.”


“At Hilton, we’ll continue to see the thoughtful integration of outstanding technology and the best human service from our Team Members. This will include new types of tools and insights that help Team Members and hotel leaders take great care of guests, anticipate their needs, and engender guest loyalty.”


“We are building out Connected Room, a high-tech guest room that enables guests to personalise and control every aspect of their stay from their mobile devices. The technology gives guests the option to help conserve energy by syncing the air conditioning with their schedule and allowing hotel operators to monitor how their hotels are managing energy in real time to ensure they are effectively reducing environmental impact.”



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