Published on : Monday, June 26, 2017
Best Western Hotels & Resorts announced today that an impressive 1,956 Best Western branded hotels globally received the 2017 TripAdvisor Certificate of Excellence recognition, yielding the brand’s highest level of guest satisfaction to date. Now in its seventh year, the prestigious Certificate of Excellence designation recognizes establishments that consistently earn great TripAdvisor reviews from travelers.
The number of Best Western branded hotels that have received the recognition has increased by 46 percent since 2013. Of the 1,956 hotels globally that have received this Certificate of Excellence, 1,288 are in North America, which includes 1,148 in the U.S. and 140 in Canada. Overall, 64 percent of the brand’s North American hotels have received this honor and over 40 percent of this year’s recipients have achieved the recognition three years consecutively.
As the world’s largest travel site*, millions of customers choose TripAdvisor to share reviews on hotels, eateries and attractions located all over the world. Understanding the importance of the voice of the customer, Best Western was one of the first hotel brands to incorporate TripAdvisor traveler ratings and reviews directly on to its property websites.
“TripAdvisor’s Certificate of Excellence is a tremendous honor, and we are thrilled that so many of our hotels have once again achieved this level of success,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “Best Western listens to the voice of the customer to enhance our brand offerings for a superior guest experience that is second to none. This degree of recognition from an industry–leading customer review platform is a true testament to our brand’s guest-centric approach.”
“TripAdvisor is excited to announce the recipients of the 2017 Certificate of Excellence, which celebrates hospitality businesses that have consistently received strong praise and ratings from travelers,” said Heather Leisman, Vice President of Industry Marketing, TripAdvisor. “This recognition allows us to publicly honor businesses that are actively engaging with customers and using feedback to help travelers identify and confidently book the right property at the right price.”
The Certificate of Excellence accounts for the quality, quantity and recency of reviews submitted by travelers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.