Published on : Friday, January 13, 2017
The prize trip to Tokyo, Japan’s pulsating capital city followed the conclusion of the highly successful ‘BW Dreams Come True’ competition, which went viral on social media when it was held in November.
The concept was simple; entrants had to choose their “dream” Asian destination from the online shortlist, which ranged from buzzing urban centers to idyllic beach resorts. At the end of the contest, Tokyo was voted the most popular dream destination.
Nine of the entrants who chose Tokyo were then selected at random and treated to a fantastic three-night holiday to the Japanese capital for them and their partners. This amazing prize included return flights, gourmet meals, and activities such as Asakusa’s main attraction “Sensoji Temple”, shopping at the most luxurious fashion retail “Ginza” district and a must to visit beautiful and stunning scenery Mount Fuji, and accommodation at the Best Western Rembrandt Hotel Tokyo Machida! The dream trip took place from December 19th to 22nd, 2016.
The winners came from all across Asia, including Thailand, Hong Kong, South Korea, The Philippines, Malaysia and Indonesia, which shows how much of a buzz the contest generated throughout the region.
“At Best Western, we’re always trying to think up new ways of rewarding our guests,” said Olivier Berrivin, Best Western’s Managing Director of International Operations for Asia. “BW Dreams Come True was a great example of the innovative spirit shown by our marketing team. The competition was a huge success and we would like to thank everyone who entered – as well as those who shared it via social media and made the competition go viral.”
“The contest also showcased the amazing breadth of Best Western’s portfolio in Asia. Our hotels and resorts can now be found in many of Asia’s most sought-after destinations, from Bangkok to Bali, Phuket to Palawan, and of course our winning entry, Tokyo!” Mr. Berrivin added.
The BW Dreams Come True contest also provided a boost for Best Western Rewards, the company’s popular loyalty program. The only condition of taking part in the competition was that entrants had to be, or become, members of Best Western Rewards.
All entrants will now benefits from points that never expire and a world of redemption options, including stays at more than 4,200 hotels worldwide. This makes Best Western Rewards one of the best and most rewarding loyalty programs in the market.