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Published on : Wednesday, November 20, 2013
According to data released to delegates at the International Golf Travel Market (IGTM), held in Costa Daurada, northeastern Spain, there was a 9.3% growth in global golf tour operator sales in 2012 over 2011.
Chief executive of IAGTO (International Association of Golf Tour Operators), Peter Walton, said in his keynote address, “Golf resorts, courses and hotels, should continue to focus on their individual strengths, but also, and more importantly, on working together with public sector bodies, to promote their golf destination and position it in the best possible way to attract more golf travellers and golf tour operator business.”
“Golf tour operators, on the other hand, operate in a fiercely-competitive market, so they need to focus their energies on differentiation, unique communication channels, and cost-effective promotions, while keeping costs low and their knowledge base high,” He added.