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Published on : Sunday, November 10, 2013
The Shop Guam Festival, the biggest shopping event in the Western Pacific, returns on November 29, 2013. This annual event is a massive array of retail, dining and entertainment incentives packed into 38 days of festivities featuring fashion shows, in-store events, culinary celebrations and cultural activities, and all carefully designed for visitors to experience Guam’s tax-free shopping and paradise island activities.
Shop Guam Festival 2013, is considered the start of the Christmas shopping season. It opens the day after the Thanksgiving holiday, the day that is known in the United States as “Black Friday”. Black Friday is the perfect day for Guam businesses to showcase their best offerings for incredible savings and value to visitors who will be shopping for all their favorite luxury and American brands.
This year, Guam Visitors Bureau (GVB) has advanced print and mobile Shop Guam Festival guides in eight languages. The guides are free and are filled with information on participating vendors, exclusive offers, and events that will be showcased during the festival. Over 160 exclusive offers can be found in the Shop Guam Festival guide.
The Shop Guam Festival began in 2012 as a global social media marketing campaign by GVB that aimed to create an interactive shopping experience highlighting Guam as a modern, fashionable, and varied destination to shop. The campaign was extremely successful for the Bureau and generated a total of $8.4M of media exposure and coverage in 120 days.
Building upon this global success, GVB is looking to further expand this year’s program and generate partnerships that are more diverse with travel agents and airlines to develop Guam shopping packages.