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Published on : Wednesday, May 18, 2016
Bill Rancic is a successful entrepreneur, restaurateur and author with a thirst for storytelling. Marriott’s Content Studio is an industry leader in producing engaging, original content that brings to life the interesting and rewarding possibilities of travel to communities around the world. Today, the two sides announce a development deal for Rancic to co-create programming and content in the food & beverage, small business and travel arenas exclusively for Marriott’s Content Studio.
As part of the development deal, Marriott’s Content Studio also announces the green light of two projects starring Rancic – a travel documentary set in Venice, Italy, and a six-part short-form digital series centered around small businesses and motivated individuals in the heart of America. Beginning production in this Summer, both shows are slated for a global, multiplatform premiere in Fall 2016 via a multi-platform distribution strategy, including digital video platforms, owned channels including Marriott.com, in-room and partner channels. Throughout production, Rancic & Marriott’s social media platforms will share behind-the-scenes content in real-time from the following two projects:
“Partnering with Bill is just the latest example of how we’re thinking beyond the guest room and reaching guests directly with entertaining and impactful content,” said David Beebe, Vice President, Global Creative + Content Marketing for Marriott International. “Bill has been a success in numerous walks of life, and we’re thrilled to have him share his stories and shed a new light on some of our properties in-person and on-air.”
In addition to creating and starring in original content, Rancic becomes an innovative and influential part of Marriott Content Studio’s goal of utilizing storytelling to reach next gen travelers; amplifying the travel experience for all guests. Rancic is expected to extend the partnership beyond content with speaking engagements and events across Marriott’s 19 hotel brands.
“The stories I’ve heard and developed motivated me to pursue my passion of sharing them with the world while creating new ones and making a positive impact,” said Rancic. “I couldn’t think of a better partner for this than Marriott, who is letting me tell these stories in my own voice and with my own creative spin.”