Published on : Tuesday, May 17, 2016
The National Restaurant Association today announced Billy Dec, CEO and founder of Rockit Ranch Productions, as the 2016 keynote speaker of BAR (Beverage Alcohol for Restaurants) at the National Restaurant Association Restaurant, Hotel-Motel Show on May 22 at 11 a.m. at Chicago’s McCormick Place.
Dec will discuss his successes and challenges in brand differentiation and creating leading beverage programs at his award-winning concepts, as well as how Rockit Ranch Productions increases profitability year-after-year. Dec also will explore current industry trends and topics, including:
Operators can hear firsthand the evolution of his six hospitality concepts and how the Rockit Ranch brand produces elevated entertainment experiences across the full spectrum of bar and restaurant concepts. Dec also will explore how brand differentiation plays a role in each of his concept’s distinctive beverage programs.
“Having Billy Dec present this year’s BAR keynote allows us to share with our attendees cutting edge tactics on creating and sustaining beverage operations in an ever-changing industry,” Lisa Ingram, Convention Chair for NRA Show 2016 and CEO and President of White Castle System, Inc. says. “For over twelve years, Rockit Ranch has been a major player in Chicago’s hospitality scene and has maintained a curated beverage program, unique to each concept’s individual brand. We look forward to Billy’s insight on how beverage innovation can drive successful programs and maximize profits.”
In addition to his role at Rockit Ranch Productions, Dec serves as Entertainment Contributor on ABC’s Windy City Live, and as a TODAY Food Contributor on NBC’sTODAY Show. Known for his loyal following on social media, Dec encourages his followers to join in on his keynote speech and see behind-the-scenes of the NRA Show on his Facebook (Facebook.com/BillyDec), Twitter (@BillyDec), Instagram (@BillyDec), and Snapchat (BillyDecLive) channels.
Dec’s keynote speech begins at 11 a.m. on May 22, 2016 in the Lakeside Center, Room E350, and is open to all NRA Show and BAR attendees, exhibitors and press.