BIT – International Travel Exhibition kicks off in Milan

Monday, February 11, 2019

BIT – International Travel Exhibition, a historic event organized by Fiera Milano, returns to Milan. The event kicked off on Feb 10th and runs until Feb 12th. Since 1980, BIT – International Travel Exhibition, has brought tourists and travelers from all over the world to Lombardy.

As in 2018, the 2019 Exhibition is being held in the pavilions of Fieramilanocity and MiCo, in the center of Milan. The first day, 10 February, was open to the general public and the days of 11 and 12 February are reserved to industry professionals, tour operators and buyers.

The new format was promoted by customer insight by GRS, a research, customer satisfaction, business intelligence and value creation business in the trade fair, including a portfolio of more than 1,000 fairs globally, gathering visitor ratings and last year’s exhibitors: more than 91.6% of Bit participants confirmed Milan’s importance as the ideal city for a tourism fair.

For more than thirty years, BIT promotes the meeting between decision makers, industry experts and carefully selected and profiled buyers from geographic areas with the highest rate of economic growth and from all sectors of the chain.

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