BMW signs agreement with Ola to introduce luxury travel in India

Published on : Tuesday, October 25, 2016

olaBMW and Ola have signed a Memorandum of Understanding on Monday, 24th October in order to provide on-demand luxury travel option for people in India.



After the collaboration, BMW has become the ‘Lux Category Partner’ for Ola. ‘Lux’ is one of the special services offered by the car rental company Ola, which lets the travellers to book luxury cars in exchange of a minimum fare of Rs 250 and after that Ola charges Rs 20-22 per kilometre. One can also rent cars on hourly basis via the ‘Rentals’ feature of Ola.



The President of BMW Group India, Frank Schloeder has informed that the way people move is changing and this is also true for the premium clientele. He has added that individuals want quick access to mobility without compromising on quality and comfort.



The Chief Operating Officer of Ola, Pranay Jivrajka has informed that they are looking forward to grow their association with BMW and they want to take the Ola Lux service to a greater scale throughout the country.



Ola will launch the new BMW cars across the Indian cities of Delhi, Mumbai and Bengaluru initially and they have plans to expand the service in other cities later.

Tags: , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *



You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 04 kitf 2017
  • 05 ibtm_africa 2017
  • 06 latinamerica 2017
  • 08 Hotelier Summit 2017
  • 09 AITF17
  • 09 connectasia wtm 2017
  • 10 hotelex-2017
  • 10 uitt16
  • 11 arabian-travel-mart 2017
  • 12 HMS_Thailand 17
  • 12 TTF17
  • 13 Digital Travel 2017
  • 14 PAS 2017
  • 14 SWTF 17
  • 15 connections 2017
  • 15 thehotelshowsaudiarabia 2017
  • 17 Routes-Europe 2017
  • 19 hotelcee 2017
  • 43 PATA


More Events...
Get our toolbar!
Review on