BMW signs agreement with Ola to introduce luxury travel in India

Published on : Tuesday, October 25, 2016

olaBMW and Ola have signed a Memorandum of Understanding on Monday, 24th October in order to provide on-demand luxury travel option for people in India.

 

 

After the collaboration, BMW has become the ‘Lux Category Partner’ for Ola. ‘Lux’ is one of the special services offered by the car rental company Ola, which lets the travellers to book luxury cars in exchange of a minimum fare of Rs 250 and after that Ola charges Rs 20-22 per kilometre. One can also rent cars on hourly basis via the ‘Rentals’ feature of Ola.

 

 

The President of BMW Group India, Frank Schloeder has informed that the way people move is changing and this is also true for the premium clientele. He has added that individuals want quick access to mobility without compromising on quality and comfort.

 

 

The Chief Operating Officer of Ola, Pranay Jivrajka has informed that they are looking forward to grow their association with BMW and they want to take the Ola Lux service to a greater scale throughout the country.

 

 

Ola will launch the new BMW cars across the Indian cities of Delhi, Mumbai and Bengaluru initially and they have plans to expand the service in other cities later.

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