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Published on : Tuesday, January 26, 2016
According to the latest data from ForwardKeys, there has been a 32% fall in net daily international bookings compared with the same period last year.
ForwardKeys monitors future travel patterns by analysing 14 million reservation transactions each day.
Olivier Jager, co-founder and CEO of ForwardKeys said, “Whilst the impact has been negative and noticeable, this terrorist incident has not affected Istanbul as badly as the November 13th attacks affected Paris.”
People visiting friends and family (VFR) and the business sector (whose travel is characterised by shorter stays, shorter notice and individual rather than group bookings) appear to have been less deterred than those travelling as tourists, he added.
The ForwardKeys data shows that the origin market most significantly affected was Germany, with net bookings 39% down the week after the bomb. Significantly, the majority of those killed in the bomb attack were German.
The data shows that, so far, booking trends are not showing any signs of significant recovery. “All the top source markets continue to be down compared with the previous year. The one exception is Ukraine but that is due to a prior slump in demand, said Olivier Jager.
Tags: Bomb attack in Istanbul