Published on : Wednesday, November 29, 2017
Booking.com, one of the largest online hotels booking portal and travel service provider is seeking to expand its business in the domestic market of China, which is growing fast in the tourism market.
There are online travel agencies have quickly penetrated the lives of China’s vast young population, who use mobile devices to explore the options and make reservations when planning their domestic or overseas travel.
Gillian Tans, chief executive of Booking.com said that they will invest more into China to make sure that their brand gets more known to Chinese customers. They already have 600 people in China. That’s something they will keep expanding to make sure that they can service the Chinese people with the right products and marketing.
The domestic tourism market of China grew faster than the market for outbound travel last year. While 122 million people travelled abroad, a 4.3 per cent increase from 2015, 4.88 billion travelled inside China, a rise of 10 per cent over 2015
Netherlands-based Booking.com was established in 1996 and was bought by US online travel company Priceline in 2005. It offers 50,000 properties in China, from traditional hotels to homes and flats, and was the first global online travel company to offer Chinese-language services on its platform.
The domestic travel market in China is increasing, and that’s why they are building the teams here in China.
The Priceline, the parent of Booking.com has recently invested US$450 million in Chinese e-commerce company Meituan Dianping.