Booming luxury tourism industry incapable of finding local staff

Published on : Tuesday, July 19, 2016

Luxury Lodges NZ Chairman McCawAlthough luxury tourism industry is prospering, hotel owners state that it is an uphill task to seek local staff. Another tourism operator has said that the tourism sector would progress rapidly by widening its marketing approach.


Last year, the amount of expenditure on the tourism sector has risen by over 20%, according to Tourism New Zealand. It has claimed a larger share of the global tourism market worth US$46 trillion.


Marketing premium experiences was worth of $20 million in the year 2013 for four years. The tourism sector has been witnessing an increase in the number of travelers and their spending, as stated by Lisa Gardiner, manager for business events for Tourism NZ.


The spacious multi-purpose rooms might cost nearly about $20,000 in the lodges.


Worldwide, there are 12 million individuals with a high net worth who own approximately US$46 trillion in liquid assets, as per a study by the marketing body.


These high net worth individuals are located in Latin America (10%), North America (28%), Asia (20%) and Europe (20%), that is the target markets of Tourism NZ.


Tourism NZ feels that the most lucrative growth opportunities are present with the top 10% of the wealthiest individuals in the world who are owners of liquid assets worth US$5 to 30 million. Murray McCaw, chairman, Luxury Lodges NZ said that more rich visitors were arriving in the winter season from regions like China, India and US.


He added that about 40% of the travelers were from the US, while the number of visitors from Hong Kong, Singapore and Britain was steadily increasing.


McCaw declared that it was a challenge to lure Kiwi workers for as many as 23 staff positions. He also said that he required people who would be eager to reside in that sort of an environment.


He went on to add that though there was immense potential in the Chinese market, it was not wise to expect workers from this part of the world too soon.


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