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Published on : Friday, September 15, 2017
Over 35 million mark the VisitScotland’s international marketing campaign has reached in last two years. This campaign aims to promote the Borders Railway, yielding a massive boost in tourism of this place.
From the time it’s opened in September 2015, over 2.6m visitors have travelled on the Edinburgh-Tweedbank track and there has been an increase of 8% in employment in tourism sector in that time.
To quote Riddell Graham, director of partnerships at VisitScotland, “The Borders Railway has had a massive impact on the local economy and has encouraged people to come and visit this part of the country from all over the world.
“From the momentous reopening of the historic route by the Queen to this summer’s unique steam train opportunity, the Borders Railway has well and truly captured the attention of the world’s media.
“We want to ensure that the spotlight continues to shine on the regions surrounding the Borders Railway, and the next phase of our international marketing campaign will focus on inspiring overseas visitors from Canada and Germany to make the trip.
“Scotland’s reputation as a quality destination relies on continued investment and innovation to ensure the current provision meets future demand, and the success of the Borders Railway shows just how important this is.”
Tags: Borders Railway