Botswana goes to Germany in full swing

Published on : Friday, March 17, 2017

Tourism & Hospitality of BotswanaBeing a major takeover, the partner country comes with perks and platforms to be in people’s faces. Whoever interacted with ITB Berlin 2017 in some way came to know about the partner country. For a country that was comparatively unfamiliar to the world, this was a major scoop.

Other partners which were BTO roped in were the Ministry of Foreign Affairs and International Cooperation through the Botswana Mission in Germany, Ministry of Youth, Sport and Culture, De Beers, Brand Botswana, Botswana Investment and Trade Centre, and HATAB to provide healthy Botswana experience to the world through the ITB-Berlin.

Many travel and tours companies and hospitality providers were also a part of the Botswana team in ITB Berlin. This joint effort was geared toward the promotion of everything related Botswana – their tourism offer, investment, culture and heritage, food, their traditional song and dance, history and the Botswana diamond story.

Being the world’s biggest travel and trade show attracting huge number of exhibitors, buyers, visitors, international media and trade visitors every year. Therefore, this event was one of the greatest platforms for Botswana to put its best foot forward. Driving in and around Berlin, one got a sense of nostalgia as the #ILoveBotswana branding popped up everywhere. Random city buses, trains, walls, street poles were clad in #ILoveBotswana messaging.


Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 03 IMEX 2018
  • 05 itb-china 2018
  • 06 PATA ORG 2018
  • 06 THSA 2018
  • 07 Digital-Travel-2018
  • 08 ShanghaiWTF 18
  • 09 APHIC 18
  • 09 brainlinx 2018
  • 10 Digital Travel Summit EU 2018
  • 10 ITE 2018
  • 11 questexevents 18
  • 12 Traveldaily 18
  • 30 PATA


Get our toolbar!
Review on