Botswana travel expo in pursuit of tourism boost

Published on : Saturday, November 23, 2013

Botswana flagSpeaking to scribes at a recent press conference Botswana Tourism Chief Officer Myra Sekgororoane said the expo gave a unique opportunity for the global travel industry stakeholders to meet and establish business partnerships in Botswana.

Eighty-one European tour operators and journalists are expected in Botswana from Saturday to attend the first-ever Botswana Travel and Tourism Expo in Kasane.

She further said; “On the other hand our local travel and tourism industry players have an opportunity to expand and further grow new markets and achieve related business objectives.”

Europe is currently Botswana’s biggest market in terms of arrivals followed by the Americas then Asia and Sekgororoane said they decided on Europe in order to capitalize on already existing interest in Botswana.

The expo is expected to increase tourist arrivals from Europe into Botswana as well as increase awareness of the country as a prime destination for tourists.

The visitors will also learn about specific destinations in the county and network with local operators.

The first group of Europeans to arrive will spend the first four days getting familiar with Botswana and their tour will end in Kasane on the 26th November.

The second group of arrivals will arrive on the day of the expo, but will not start their tour until after the expo from 29th November to fourth of December.

After Tshekedi Khama, Environment Wildlife and Tourism Minister has launched the event the rest of the day will be reserved for destination workshops featuring Okavango Delta, Chobe National Park, Linyanti/Savuti, CKGR and Kgalagadi Transfrontier Park, Thuli and New Tourism Projects, Makgadikgadi and Nxai Pans.

The workshops will be held simultaneously at Chobe Marina Lodge on a rotational system.

Later there will be a welcome dinner at Seboba Nature and Recreational Park.

The following day which will also be the last day of the expo, local industry players will mingle with their European counterparts at Seboba Nature Reserve.

As one of the partners of Botswana Tourism for the event, ailing Air Botswana promised to rise to the occasion.

Joe Motse of, now inoperative, Air Botswana said, “we are proud, happy and excited to be part of this expo. Most of our customers are tourists and the exposure from this event will act as a multiplier. Tourists will appreciate the product and eventually make bookings.” He further added that there were plans to revive the airline.

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