Brand Kerala Tourism plans marketing blitzkrieg this year with Rs. 84 crore budget

Published on : Thursday, January 31, 2019

Kerala being a popular tourist destination, brand Kerala Tourism attracts a huge number of global tourists. The brand’s global promotions are best remembered by the branding of London double-decker buses last year, and similar initiatives in the UAE market. Kerala Tourism is now planning for another marketing blitzkrieg this year with a budget of Rs. 84 crores.

 

B S Biju, Tourism Information Officer, Kerala Tourism said that the brand sees transit media as a powerful vehicle for connecting with the target audiences.

 

The Kerala Tourism campaigns will be seen at major airports in Delhi, Mumbai and other metros. In the UK, the brand has planned for cab branding, and long-term displays on the London Underground transit network.

 


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