Brand USA hosts tourism summit to boost Sino-US travel

Published on : Friday, September 20, 2019

A leading U.S. tourism marketing organisation, Brand USA, hosted the 13th annual U.S.-China Tourism Leadership Summit Thursday in Seattle.


The two-day event, which was held in partnership with the Chinese Ministry of Culture and Tourism, is “the marquee opportunity” to build and strengthen relations between U.S. and Chinese travel and tourism industries, organisers said.


The participants exchanged marketing strategies, discussed the positive impact of travel and tourism, and emphasised the important contribution of tourism to the world’s two largest economies.


Washington State Governor Jay Inslee said at the event’s opening ceremony that the U.S. side hopes to find a way to work together to expand opportunities.


“This is not just a matter of tourism the way we look at this relationship, but the economic, cultural and intellectual relationships of our nations are growing so rapidly here in the United States,” he said.


“Over the years, the discussions that have taken place at and around this summit have proven mutually beneficial to improve strategies for tourism marketing in the United States and China,” said Chris Thompson, president and CEO of Brand USA.


Centred around the event’s theme of “culture and tourism,” the attendees held in-depth discussions on best practices in marketing, travel and tourism trends, and current issues impacting the industry.


They also examined the evolution of the Chinese market, the importance of inspiring travellers through storytelling, and how the United States is adapting to meet technological expectations of Chinese visitors.


“China is Seattle’s top overseas inbound visitor market and we are proud of the longstanding relationship we have forged through tourism, trade, and shared cultural history,” said Tom Norwalk, president and CEO of Visit Seattle, a private, non-profit marketing organisation that dedicates to promoting tourism in Seattle.


According to the U.S. National Travel and Tourism Office, the United States received about three million visitors in 2018 from China, with 85 percent being repeat travellers.


The summit, begun in 2007, provides a platform for discussion between Chinese and U.S. tourism industry officials and operators.


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