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Published on : Thursday, November 14, 2013
Brand USA is the destination organization for the United States. In joint venture with the world’s largest online news portal for the travel media and industry professionals TravMedia/TravTrade, has launched an unparalleled online platform to assist industry engagement between U.S. exhibitors and international buyers at Brand USA Pavilions around the world.
The new virtual trade show site provides a one-stop resource to access brochures, videos, and press releases on travel product in the United States. This innovative virtual tool is designed to increase the interactions between buyers and Brand USA exhibitors at global trade show pavilions year-round.
The new constructive trade show site provides a one-stop resource to access brochures, videos, and press releases on travel product in the United States. The platform creates a paperless environment in this traditionally paper-intensive industry. As a result, the platform eliminates the need for buyers to collect printed information kits and brochures, and promotes easy sharing of information with other decision-makers. This innovative virtual tool is designed to increase the interactions between buyers and Brand USA exhibitors at global trade show pavilions year-round.
Each exhibitor’s trade material will appear on the Brand USA Pavilions site and will be included in a daily email summary distributed to buyers and exhibitors leading up to and during a trade show. The site features profiles of U.S. delegates attending the event, providing a business-to-business social network that allows buyers and sellers to connect and follow each other, extending the interactions that begin at the event and to continue long-term business relationships.
The Brand USA Pavilion Online Marketplace will be available at the following trade shows:
ITB Berlin, Germany – the world’s leading travel trades show.
IMEX, Frankfurt, Germany – IMEX is a worldwide exhibition for incentive travel, meetings and events.
JATA, Tokyo, Japan – The Japan Association of Travel Agents (JATA) Tourism and Travel Showcase is one of the biggest in Asia, featuring more than 1,000 booths representing more than 150 potential destinations.