Brazil grabs spotlight at largest tourism fair in Argentina

Published on : Wednesday, October 9, 2019

The door of the FIT America Latina was opened to public on October 5th, 2019 in Buenos Aires, the capital of Argentina. More than 50 countries participated in the fair. The goal is to promote tourism and demonstrate the economic potential of the sector in the world.


With its own booths from more than ten tourist destinations, Brazil participated in the fair. The mission is, in addition to showing the potential and cultural diversity, to further expand the tourist flow from Argentina, the main emitter of foreign visitors to the country.


In 2018, Brazil received 2.4 million Argentine tourists who injected US $ 1.625 billion into the Brazilian economy.


Attending the opening of the FIT, Brazil Tourism Minister Marcelo Álvaro Antônio stressed the importance of Brazilian participation in the event to further promote tourism exchanges between Brazil and Argentina, as well as with Mercosur.


“We are dealing with air connectivity, sea cruises, which are fundamental for generating jobs and income for our Brazil. We will strengthen the ties so that this work together can produce positive results for Brazil and Argentina,” he said.


Álvaro Antônio also participated in the denouement of the tape, a ceremony that marked the beginning of the fair, together with the host and Secretary of Tourism of Argentina, Gustavo Santos; with FIT President Gustavo Hani; and with ministers from other Mercosur countries.


In an exciting and forceful speech, the Argentine Tourism Secretary, Gustavo Santos, detailed the main actions and results of the sector over the last years in the country. Advances in connectivity, market opening to the world, factors that led more Argentines to travel in their own country and territorial development were presented to the public by the secretary.


“We must think together to achieve results. Thinking differently cannot be an obstacle. We can always come to an agreement as we have a huge responsibility. With technology taking the place of man, tourism will be the biggest job because we work with people, with dreams, with empathy, in serving others,” said Santos.


The secretary also stated that tourism must always be associated with environmental preservation and that connectivity between countries is still lacking. He added that it is now possible to combine security with facilitation of procedures, especially in immigration, making the process more agile.


“We want to make our tourist destinations more integrated and connected with neighboring countries, such as Brazil, a great partner to leverage our tourism,” he said. “We are talking about a labor-intensive sector, a sector that connects people and, therefore, must have absolute priority in strategic agendas,” said Santos, noting that Argentina is the seventh fastest-growing tourism country in 2018. .


Brazilian tourist destinations were presented at the fair. With 200 square meters, the stand of the Brazilian Tourism Institute (Embratur) had the presence of 24 co-exhibitors (14 destinations and 10 companies).


Curitiba, Bento Gonçalves, Gramado, Sao Sebastiao, Pantanal (MS), Brasilia, Salvador, Sao Miguel das Missões (RS), Ilhabela (SP), Joao Pessoa, Manaus, Sao Paulo and Canela (RS) were the destinations present at the stand of Brazil.

Another highlight was the number of destinations that have their own booth. In this edition, Bombinhas, Buzios, Balneario Camboriú, Ceará, Santa Catarina, Rio de Janeiro, Rio Grande do Norte, Alagoas, Florianopolis and Porto de Galinhas had exclusive space for disclosure.

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