Published on : Friday, November 22, 2019
According to state governments from Brazil’s Amazon Adventurous, Chinese tourists should cross the globe and visit the world’s largest tropical forest. Amazonas and Amapá states recently launched a campaign with Chinese tourism company HRH Information Technologies to promote further visitors.
The promotional push corresponds with the Brazilian government’s decision to waive visas for visiting Chinese tourists and businesspeople, which was announced during Brazilian president Jair Bolsonaro’s China trip last month.
The Brazilian government hopes to attract more than 60,000 Chinese tourists who visit Brazil each year. Of these, only 3,000 go to Amazonas, the largest state in the Amazon region. It is estimated that Chinese tourists around the world could go up to 300 million by 2030.
“China could become our largest tourism partner,” said Brazilian tourism minister Marcelo Álvaro Antônio. He said that theme parks, resorts, and transportation infrastructure are important areas for potential foreign investment.
Environmentalists still view efforts to increase tourism in the rainforest with concern.
Roselene Medeiros, the president of the Amazonas state tourism agency, said that while the state offers hotels in the rainforest, recreational fishing, and restaurants serving typical regional foods, improving infrastructure, internet coverage, air travel networks, and varying itineraries remain big challenges.
“We don’t have even flights connecting Amazonas to Europe, but we are talking with the airlines,” Medeiros said.