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Published on : Thursday, February 14, 2013
The Brazilian government would probably welcome a drop in outbound tourism as it would result in more domestic tourism and above all keep tourism expenditure within the country and thus reduce the current very high deficit in tourism receipts, Luciana Sagi, technical director of Recife-based Tamoios Consultoria commented.
Brazil will certainly become a more important international tourism destination over the coming decade.
Marcelo Pedroso, Director of International Markets for the Brazilian Tourism Board (Embratur), told the Pisa forum that the aim is to increase the number of international arrivals from 5.4 million in 2011 to 10 million by 2020 and to expand tourism receipts from US$6.5bn to US$15bn over the same period.
At present the country is gearing up to host a series of major events, including the World Cup in 2008 and the Summer Olympics in 2016, which involve large- scale investment in infrastructure and public services. “These events will help us to implement the infrastructure that will be really important in Brazil in future,” he explained. This will include better hotels, transportation connections, new cruise terminals and new event venues.
Embratur wants to promote and portray the country as a diverse destination with a wide range of cultural and natural attractions alongside the famous Brazilian lifestyle. “This is a strong platform to promote Brazil and go beyond the image of Brazil as a place of football and summer. As a tourism destination we want to broaden the image and get over the message that Brazil is diverse in nature and culture,” he explained.