Published on : Saturday, November 2, 2019
Brazil is emerging as an alternative for generating new tourism businesses in 2020, in terms of attracting foreign visitors. The exchange rate situation, the recovery of the economy and the new offerings of products and services are factors that strengthen the tourism sector.
According to the World Economic Forum, Brazil is number one in natural attractions and eighth in cultural ones, with a great potential to be explored. Few destinations have so much to offer for tourists.
Given this scenario, the survey indicates positive figures for the tourism development of the country. According to data from the Ministry of Tourism, about 6.6 million foreigners visited Brazil in 2018, all of them respectively from South America (61.2%), Europe (22.1%) and North America (10.4%). Foreign spending represented US$ 6 billion in the Brazilian economy. Moreover, the high loyalty of travelers who express a desire to return reaches 95.4% and the intention of business visitors exceeds 90%.
Following the growing scenario of actions that favor national development, the airline segment has been a protagonist of changes, increasing connectivity between countries and increasing the supply of seats.
The sector already accounts for 65.4% of non-resident tourist access, followed by land (31.5%). There are 255k seats in direct international flights to Brazil per week. Among the news, Gol Linhas Aéreas announced, in early October, the expansion of the route between Natal and Buenos Aires with the addition of a second weekly frequency, in addition to the daily flights between Sao Paulo and Peru, which will start in December.
Brazil also attracts low cost investments. In March, Norwegian started flights from London to Rio de Janeiro. Already in October, FlyBondi started with flights connecting Argentina to Rio de Janeiro and, in December, the company will also serve Florianópolis.
The second edition of the business event, which will take place on May 19 and 20, 2020, is expected to surpass the success of the first meeting, in which 74 buyers from 24 countries attended 2,400 face-to-face meetings with over 100 entrepreneurs and 17 Brazilian destinations.