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Published on : Thursday, April 20, 2017
A report from the World Economic Forum (WEF) shows that among 136 countries, Brazil appears first in potential natural resources, but loses competitiveness in almost all the other thirteen items listed. In the overall ranking, it is listed at 27th, which is an improvement of one point from the 2015 list.
According to the report, Brazil has the richest natural heritage and biodiversity on the planet; however, its tourist prospective is limited by deficiencies in safety, infrastructure, labor and other factors.
Brazil also has robust cultural resources, ranging from heritage sites to sporting and entertainment events, and has developed a relatively good tourist structure, but it has several other areas lacking. 2016 was expected to be a great opportunity for Brazilian tourism by hosting the Rio 2016 Olympics, however, the impact was retarded by the zika virus epidemic and the economic crisis.
However, in the end, Brazil received 6.6 million foreign tourists, an increase of 4.8 percent from 2015. To quote Brazilian Tourism Minister Marx Beltrão, “After the mega-event cycle and the great exposure we had in Brazil, we have to attack the structuring bottlenecks in order to exploit the potential of generating employment and income for the country.”