Brazil to strengthen ecotourism and adventure segment

Published on : Tuesday, November 13, 2018



Brazil’s impressive ecosystem and natural parks will play a key role in increasing the visitor numbers in the coming years.



The Ministries of Environment and Tourism, the Chico Mendes Institute for Biodiversity Conservation (ICMBio) and the Brazilian Institute of Tourism (Embratur) has signed an agreement that will focus on promotion of nature tourism that will be conserving protected areas.



The  overall international promotion of ecotourism destinations will be checked by Embratur, it will also studying good practices that can be applied in Brazil and other countries.



There are 324 conservation areas in Brazil which covers 9% of the territory , 72 are national parks covering a total area of 26 million hectares.



The partnership has already been established by four national parks- Iguassu Falls in Parana, the replanted forest of Tijuca and the mountains of Serra dos Orgaos in Rio de Janeiro and the Atlantic archipelago of Fernando de Noronha.



The visitors might be drawn to new areas of Brazil as the country’s tourism numbers were largely stagnant in the past couple of years.



In the year 2017 Brazil saw 6.6 million visitors in 2017 more than 2016 at the time when Olympics was held in Rio de Janerio. In 2014 during the World Cup there were 6.4 million.



Tete Bezerra, Embratur president stated that the country’s conservation areas had seen a 20% increase in visitor numbers in 2017.


She further mentioned that Brazil occupies the leading position in the World Travel and Tourism Council’s ranking for natural resources and national parks.These areas offer diverse attractions which will have a positive impact on increasing the visitor numbers.



There will be new flight option in Brazil from Europe which will show a strong prospect of budget service from London from Norwegian Air.


The Brazil’s National Civil Aviation Agency has authorized the Norwegian to operate in the country in the routes connecting Sao Pualo, Rio de Janerio or Ceara in the north east.



Low-cost fares companies entry  is fundamental to development of tourism in Brazil making travel affordable for everyone.

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