Brazil Tourism Ministry Organises Revitalisation of Cultural Heritage

Published on : Saturday, October 19, 2019

The Ministry of Tourism, Brazil is negotiating with the Government of Portugal to implement a project for the protection and exploitation of Union properties with architectural, heritage, historical and cultural value that are not properly exploited.

 

The Revive Program, of Portuguese origin, aims to conserve and enhance the public heritage, in order to diversify the national tourism offer.

 

MTur’s national secretary for Interinstitutional Integration, Bob Santos, said that the work will be developed in partnership with the private sector.

 

“Brazil has several underutilized, even depreciated, public assets in an advanced state of degradation. The idea is to work on the recovery of these properties by making private investments through concessions. Under no circumstances will public visitation be
prohibited”, explains Santos. The program will enhance the attractiveness and competitiveness of destinations, as well as provide additional revenue generation.

 

According to the general coordinator of MTur’s Partnerships and Concessions, Rafaela Lehmann, the adoption of the Portuguese model is strategic, since there is already a pre-defined methodology, but the rules will be appropriate to the Brazilian legislation.

 

“Revive is a successfully implemented methodology in Portugal and some African countries. MTur is working on a proposal of adequacy, following the norms here in Brazil”, he explains.

 

 

Also according to Lehmann, as each property has distinct characteristics, it is necessary to define guidelines and minimum criteria to ensure the correct destination, in order to safeguard the heritage and adjust the type of exploitation to the development needs
of each region.

 

With the progress of negotiations between Brazil and Portugal, a Revive Brazil National Steering Committee will be created. Composed of representatives of MTur; the Secretariat of Coordination and Governance of the Union Heritage (SPU), linked to the Ministry of Economy, and the Institute of National Historical and Artistic Heritage (IPHAN), the group will establish criteria for choosing the assets involved.

 

MTur will disclose the Revive Program during the International Heritage + Tourism Seminar: the economic potential of Heritage in its tourism dimension and the 6th Brazilian Meeting of Historic, Tourist and World Heritage Cities, which will be held from October 23rd to 25th, in Porto Alegre. (LOL).

 

The initiative is in line with another action organized by MTur in partnership with SPU. The work involves the shared management of tourist areas under state control, enabling the development of joint measures for the regularization and use of real estate.

 

The goal is to attract investment and increase the national and international tourist flow in these spaces.

 

A preliminary mapping carried out with state tourism secretariats identified 222 areas of the Union in 18 states suitable for work, such as forts, beaches, museums, farms and squares, among others. The SPU already evaluates the survey in order to verify the availability and land tenure of the sites.

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