Published on : Thursday, November 10, 2016
Stories about Zika virus was doing the rounds and was acting as a negative impact on Brazil’s tourism during the recently ended Rio Olympics. This was said by the President of Embratur Vinicius Lummertz, who pointed out that there was no such case of Zika virus in their country during the event in summer. However, Brazil is still suffering from the rumor that got spread. The minister said that Zika was eliminated from Brazil in the 1950s.
As a result of this bullying, Brazil lost some good opportunities and investment in tourism. Lummertz was promoting Brazil as a sustainable tourism destination in the London World Travel Market (WTM). He said that Brazil needs to capitalize on the 541,000 tourists who visited Rio for the Olympics and maintain its exposure as a destination. He said that “We are moving towards being an open economy rather than a closed economy,” and added, ““Promoting our pitch for international tourism is one side of the coin. The other is the search for international investment.”
Lummertz also aimed for development of cruise lines. Brazil was named by the World Economic Forum as the number one of 141 countries in natural resources in 2016. He concluded by saying that Brazil has the best potential for tourism in the world with creation of several jobs.