Published on : Friday, April 7, 2017
According to a Brazilian tourism official, the government of Brazil is preparing a large-scale international campaign for attracting tourists from both home and abroad. Brazilian Tourism Minister Marx Beltrao said that this campaign to be organized by the Brazilian Tourism Institute is expected to attract foreign visitors as well as 40 million more domestic tourists.
The government would take measures, including allowing private companies to run key airports, to increase the number of foreign tourists.
The minister said that a mobile app introducing Brazil’s rich tourism resources to people across the world will soon be launched. This campaign will match to three
recommendations of the UNWTO, namely better flight connectivity, the promotion of tourism packages and the improvement of visa policies.
In 2016, Brazil saw a tourism spike due to the 2016 Summer Olympics held in Rio de Janeiro.