- About Us
- Image Gallery
Published on : Tuesday, July 19, 2016
The Mendocino County Tourism Commission announced the appointment of Brent Haugen as Executive Director effective July 11, 2016. Haugen will be responsible for reporting to a newly-developed eleven member Board of Directors and seven sub-committees as well as supervising staff, contractors and vendors, with a $1.56 million annual budget.
The non-profit organization welcomes 1.8 million visitors to Mendocino County annually.
Haugen’s selection follows a five-month executive search focused on securing new leadership that will effectively increase the competitiveness of one of the nation’s most majestic destinations. The Northern California region boasts 90 miles of prime Pacific coastline, 24 state/national parklands and 450+ unique accommodations threading California’s Scenic Highways 1 and 101.
“With our new organization and new direction, Haugen’s appointment is vital to fulfilling the potential of Mendocino County’s tourism industry,” according to Board Chairman, John Kuhry. “His breadth in destination marketing coupled with creative talent and strong strategic and communication skills are critical to taking our destination to the next level.”
A 15+ year veteran of the marketing/communications industry, Haugen will be responsible for the strategic leadership of the organization’s initiatives, full-time management of the business of promoting the county and directing all paid and volunteer employees, contractors and administrators. Duties also include achieving the mandated marketing and sales objectives, including development of strategic marketing programs, budgets, creative and execution while balancing the needs of the community and tourism stakeholders.
As previous Executive Director of Morro Bay Tourism Bureau, Haugen was credited with evaluating and implementing a variety of strategic programs to buoy group and leisure business, launch a cohesive digital marketing initiative and successfully collaborate with stakeholders to achieve a foothold in the competitive California tourism marketplace.
Haugen has also held posts at The Vineyard Team in Atascadero, Calif., Upper Salinas Resource Conservation District in Monterey County and the Minneapolis Northwest Convention & Visitors Bureau, where he was Director of Marketing for a ten-year term.
A resident of Fort Bragg, California, he received his Bachelor of Science Degree in Marketing Management from Concordia University, St. Paul, MN., and has represented various tourism boards during his career including Visit San Luis Obispo County, Central Coast Tourism Council and the Minneapolis and St. Paul Metro Tourism Marketing Committee. He enjoys travel, art, music, theatre, movies (big movie buff), home improvement, kayaking and spending time with family and friends during his spare time.