Brevard tourism puts money in sports

Published on : Thursday, January 4, 2018

Brevard tourismThe officials of Space Coast tourism are interested for a variety of sports events to help in attracting visitors to the area — and assist in enhancing the local tourism sector in return.

Baseball and softball tournaments are the key contributors that the U.S. Specialty Sports Association will hold at what formerly was known as Space Coast Stadium in Viera, starting this month.

The Space Coast Office of Tourism, this fiscal year is spending $140,000 from its sports marketing budget on events ranging for surfing to bowling. As a part of that deal, for 2018, a new event will be arranged at Florida “coast-to-coast” relay foot race in April that will start in Titusville and conclude in Tarpon Springs.

The revenue that would be earned from the county’s 5 percent Tourist Development Tax on hotel rooms and different short-term rentals will be utilized for things like facility rentals, event operational expenses and bid fees.

The concept of utilizing the tax revenue in this pattern is to lure visitors who will invest money at local hotels, restaurants, stores and attractions.

Launching this month, USSSA will be organizing events on every weekend or full week this year at the USSSA Space Coast Complex.

The complex has 15 baseball and softball fields of different sizes, with artificial turf and lights to house night games.

“It’s going to grow our sports tourism tremendously,” said Tom Bartosek, the Office of Tourism’s tourism operations coordinator and the office’s point person on sports events. “It’s going to have a very big impact, and it’s like nothing we’ve seen. The hotels are going to see it. The restaurants are going to see it. The stores are going to see it. It’s going to be a big economic impact. It’s going to be great.”


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