Published on : Tuesday, September 12, 2017
There were 3.6 million UK visitors in 2016, but Failte Ireland is predicting 300,000 fewer by the end of this year.
Tourism body Failte Ireland said this could have resulted in 88 million euro in lost revenue and 1,900 lost tourism jobs had there not been a strong performance in other markets, particularly the US.
Ireland’s tourism and hospitality industry employs an estimated 220,000 people and generates an estimated 5.7 billion euro in revenue a year.
The authority is to target cross-border holidaymakers in a bid to off-set the anticipated impact of Brexit on the industry.
Failte Ireland said it intends to significantly increase spending in the Northern Ireland market in early 2018 in an attempt to encourage travel to the republic, particularly key border counties, in the off-season.
Research is also being conducted on the development of luxury breaks, outdoor adventure activities and the retention of golf tourism, which is worth about 100 million euro annually to the Irish economy from the UK and North American markets.
Failte Ireland CEO Paul Kelly said the “volatility generated by Brexit during the last year would have led to significant revenue and job losses had other traditional markets, particularly the US, not performed so well.”
Mr Kelly said the ongoing Brexit volatility underlines “the extent to which tourism can be at the mercy of external factors beyond our control.”
He added: “However, we can meet our current challenges by working on those things which remain within our control – our visitor experiences, competitiveness, capacity and skills.”
He was speaking at the launch of Failte Ireland’s Get Brexit Ready support programme designed to help businesses at risk or already struggling with the loss of trade created by Brexit.
The website is a one-stop shop for all the relevant information and insights that businesses will need – from development supports and training programmes to insights and market intelligence.
Tags: UK tourists