Published on : Wednesday, June 12, 2019
Paolo De Renzis, Commercial Manager, Europe, Corporate Sales, British Airways said that they have paid particular attention to Miami and New York City which are confirmed among the preferences of Italians and present typically American cultures and landscapes. Thanks to the partnership with American Airlines, they have expanded the network that allows us to connect over 160 cities in Europe with over 240 cities in the United States, with obvious benefits also for Italian travellers.
British Airways airline commissioned Eumetra MR Srl to carry out research on a sample of over 1,500 respondents to find out the profile of the Italian traveler and the interest in expanding their own horizons towards the United States.
The favourite ‘green’ destinations are the Grand Canyon, Niagara Falls, and Hawaii. A good positioning also exists with regard to Yellowstone Park, Monument Valley, and the territories linked to Indian culture.
The ‘Top Cities’ are confirmed in order of preference: New York, Los Angeles, and San Francisco, followed by Miami, Las Vegas, New Orleans, and Washington. The American dream is still strong and alive in the Italians. The new routes will give them a further opportunity to embark on a journey to the United States that has always been dreamed of and not yet realized as per De Renzis.
Although New York, California, and Florida maintain the podium of the most-visited places, in the first 6 positions there are also the natural parks and deserts of the south as well as the east and west coasts with itinerant journeys.
The new routes touch upon destinations such as Charleston and Pittsburgh since Italians prefer road trips.