British Airways introduces own exclusive brand of gin

Published on : Thursday, November 24, 2016

british-airwaysBritish Airways has launched its very own exclusive brand of gin for premium customers.

 

Named British Airways Gin, it will only be served to the airline’s First customers, from the bar of the prestigious Concorde Room at Heathrow’s Terminal 5.

 

The main ingredients that go into the making of of the exclusive herbaceous gin (aside from juniper) are basil, rosemary and thyme, which are all grown in the distillery gardens in Cambridge.

 

It has been blended for British Airways following extensive taste tests with First customers at the Concorde Room bar in London, by the award-winning Cambridge Distillery, the world’s first ‘gin tailor’.

 

Troy Warfield, British Airways’ director of customer experience, said: “We know how popular a gin and tonic is with our customers in the air and we are sure our new British Airways Gin will go down a treat with our customers flying in First.

 

“The Concorde Room is the epitome of exclusivity on both sides of the Atlantic, so what better place to raise the bar and serve up this delicious new bespoke British Airways Gin to our most premium customers.”

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