British Airways launching new long-haul budget airline called Level

Published on : Saturday, March 18, 2017

LevelThe parent company of British Airways, International Airlines Group (IAG), announced it will launch a new low-cost, long-haul brand called Level.


The new airline will officially launch in June and it will operate out of Barcelona, Spain. Level will travel to destinations including Los Angeles and San Francisco, California; Buenos Aires, Argentina; and Punta Cana, Dominican Republic.


The new carrier will initially have two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats. But Level will not have any pilots or cabin crew of its own. Instead, staff from its sister carrier, Iberia, will operate the planes.


Prices for one-way premium economy tickets start at $149 and include a checked bag, meals, seat selection and the latest movie releases. Regular economy passengers will have to purchase their preferred amenities from a menu. Tickets officially went on sale Friday.


Willie Walsh, the chief executive of IAG, said that, Level will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. It will complement their existing airline portfolio and further diversify their current customer base.


The addition of the new Level carrier comes as other European carriers like Eurowings and Norwegian Airlines announced plans to offer more low-cost flights to the United States.

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