British Airways plans to restart second meal on long haul flights as a part of £4.5bn revamp

Published on : Tuesday, November 7, 2017

british AirwaysBritish Airways recently has faced the wrath of its passengers accusing it to have been turning into a ‘budget airline’.

 

 

Chief executive Alex Cruz declared that BA is “taking on the competition” in an aviation market that is “more competitive than it has ever been”. He said the £4.5 billion investment will “improve the experience of customers in all cabins”. He also said that the airline will refurbish 128 of its existing fleet, many of which have become dated and tired.

 

Passengers can enjoy streaming movies and stay in contact with friends, family and colleagues while on board. All seats will be provided with power-points, even for the economy class.

 

There were complaints from passengers that the airline ran out of foods on flights and not being offered enough drinks and snacks by cabin crew.

 

 

The five-year programme includes:

 

 

BA says this has proved popular among customers.

 

But the airline has also come under fire from both staff and tomers for damaging its ‘elite brand’.

 

Concerns have been raised over the loss of first-class perks, such as free amuse-bouches with customers’ first drink, no more fresh flowers in the first class toilets, and the downsizing of complimentary washbags.

 

 

Speaking at the World Travel Market trade show in east London, Mr Cruz accepted that flag carriers “have no divine right to flourish” and pledged to “fight for every customer”. Telling the audience that “we face waves of new competition on all fronts”, he noted that budget carriers such as easyJet and Ryanair are now “giants” while low-cost long-haul is “becoming a more resilient model than many people anticipated”.

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 AIME 2019
  • India UAE
  • 03 AIME 2018
  • 05 ameistanbul 2019
  • 07 thehotelshowsaudiarabia 2019
  • 08 JTTX9 19
  • 10 adventureshowindia 2018
  • 10 OTM 2019
  • 10 Routes Americas 2019
  • 11 BLTM 2019
  • 14 SATTE 2019
  • 16 EMITT 2019
  • 16 IITM 2019
  • 17 AITF 18
  • 18 UITT 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. IITM Kochi

      Jan 3, 2019 - Jan 5, 2019
    2. IITT

      Jan 10, 2019 - Jan 12, 2019
    3. TTF Bengaluru

      Jan 15, 2019 - Jan 17, 2019
    4. SATTE

      Jan 16, 2019 - Jan 18, 2019
    5. MATKA 2019

      Jan 17, 2019 - Jan 20, 2019
Get our toolbar!
Review www.travelandtourworld.com on alexa.com