Published on : Friday, February 24, 2017
To mark the 20th anniversary of World Book Day on 2 March 2017, VisitEngland’s first ever research into literary tourism surveyed more than 1,200 people.
The research found that 21% of trips with a literary link were to London. Famous for its connections with Harry Potter, Sherlock Holmes and Charles Dickens, the capital just pipped Yorkshire to pole position.
Findings also show that one in four Brits visited a literary location in England during a holiday break in the last year. The same amount had read literature relating to a place they had visited in the country.
The figures also show that 20% of trips with a literary link were to Yorkshire, home of Haworth and Brontë country and Whitby Abbey, which inspired Bram Stoker’s Dracula. The North West, the setting of Arthur Ransome’s Swallows and Amazons and the home of Beatrix Potter, was the destination for 18% of literature-related travel.
World Book Day was designated by UNESCO as a worldwide celebration of books and reading, and is marked in over 100 countries around the globe.
VisitEngland has named 2017 the ‘Year of Literary Heroes’ in recognition of this
year’s milestone literary events including the 200th anniversary of Jane Austen’s death, the 20th anniversary of Harry Potter and 75 years of The Famous Five.