British Tourism & Travel Show 2018 announces launch of new ‘Destination Europe’ area

Published on : Sunday, June 25, 2017

British Tourism & Travel ShowThe British Tourism & Travel Show 2018 has announced the launch of a new ‘Destination Europe’ area, when it would be hosted in NEC Birmingham from 21-22 March. This new area will appeal to key decision makers who plan and book itineraries for both international and domestic tourists. It will feature various attractions, destinations and hotels across Europe, and will provide ideas and inspiration for a variety of British travel trade buyers who attend the show.

According to David Maguire, British Tourism & Travel Show’s group event director, “Destination Europe is an exciting new area at next year’s 2018 British Tourism & Travel Show, which seemed like a natural progression for the event. Many of our visitors are tasked with creating comprehensive tours and itineraries for Europe and this new dedicated section will allow them to explore the very best attractions, destinations and hotels from this part of the world, as well as the British Isles.” He added, “We were also approached by numerous European exhibitors last year who were keen to meet and do business with British tourism buyers, so Destination Europe seemed like the perfect new addition to the already established flagship, domestic travel trade exhibition.”

Liam Lomasney, from Dutch Cruise Line said, “We are thrilled to be a part of the new Destination Europe section at British Tourism & Travel Show. Targeting British Tourism buyers are an essential part of our marketing strategy in 2018 and exhibiting in this new area is the perfect solution.”

According to The CTA (Coach Tourism Association), the UK coach tourism industry takes more than 1.5m tourists to the continent every year, showing that tourism to Europe, as well as domestic, continues to be a crucial revenue stream for the sector.

British Tourism & Travel Show – the largest domestic tourism showcase of the year for the UK and Ireland’s travel trade, returns to NEC Birmingham on 21-22 March 2018.


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